While our product has not changed since first brewed 146 years ago, we constantly innovate and add value to the Heineken experience.

FORBES: Heineken: Advancing a Brand While Remaining Authentic

"Cardiff Blues are a very good team who are more used to playing in these big games than us after their experience in the Heineken Cup, " Saint-Andre said.

BBC: Home-spun wisdom seals Cardiff Blues' European glory

The first challenge was to decide on the right structure to achieve a global experience across all 170 countries where Heineken is available.

FORBES: Heineken: Advancing a Brand While Remaining Authentic